What to Expect On Search Engine Optimization In 2015
Search Engine Optimization in the Future
Continual change is one of the constants in the SEO game. Google has released major updates such as Hummingbird, Panda and Penguin in the past few years that have targeted some of the traditional SEO techniques. There are new ways to work with optimization online that are more popular now. It is clear that the future of search engine optimization will continue to surprise experts in the field for many years to come.
Let’s take a deeper look at some of the trends in sight for 2015. For a start, some of the events of 2014 will continue to have an impact on the way savvy website operators do their optimization and marketing.
Mobile Optimization Keeps Gaining Ground
There are some companies that still have nor understood the significance of mobile optimization. Their websites are unlikely to gain higher positions on search results pages.
In the US alone, statistic indicate that four out of five people use smartphones to access online shopping. In 2014, more users have used their mobile instead of desktops and laptops when browsing the internet. The popularity of Smartphones and tablets does not show any signs of slowing down. Consequently, it is fair to predict that mobile website design is going to play a big role in the online world in 2015.
Mobile website optimization includes creating quality pages that are responsive and load quickly. Considering one of the most significant factors that determine successful SEO is the visitor’s experience, it is crucial to make sure that the mobile website functions perfectly.
The Necessity Of Keyword Optimization Continues To Lose Importance
Keywords have in the past ensured the success of online content writing. They have gradually diminished in significance.
It has all become about the content that is being put on these web pages and how the audience is experiencing this content as a whole. The measure of keyword density is no longer relevant. How long text is and how well it’s written are the most important factors now.
Internet users want to engage with the sites of their favorite brands. Highly valuable and usable content is one of the better tools available to webmasters to develop the relationship with the visitors. Users who are helped, informed, and entertained are far more likely to be engaged. As such, the more time spent exploring a site, the greater the impact on search engine positioning will be.
Multimedia Content Importance Continues to Grow
While traditional text-based content is important, multimedia has begun to increase in value as well.
The attention span of today’s audience is fairly short. This is the reason people enjoy graphics with info, videos, and other forms of visual media.
The multimedia content out there can help to create more engagement. Besides, multimedia content has the potential of going viral. There are many videos that end up shooting through social networks and sparking great conversions and views. When a piece of content collects “likes” and “shares,” the optimization effects are surprisingly positive.
SEO and marketing professionals that don’t use multimedia content fully need to start working closely with it in 2015. The move will in turn foster substantial increase in online traffic and search engine position results.
Visitor experience and top quality content are now more important to SEO than ever before. The websites that will benefit from the highest performance in 2015 are those that give their visitors what they want. Information online is always being sought after and this desire will continue to rise in the upcoming months and/or years. Having information on the latest trends and SEO practices in marketing will increase the number of people visiting any particular website.